A team of top marketing experts were approached by a group of cleaning companies & presented with a challenge.
They were told that it was not possible to obtain a constant flow of prospective contract cleaning customers & get these to accept a reasonably price quote at any meaningful success ratio & the status of cleaning work was extremely low & quotes were compared mainly on the price given alone. It was practically impossible to be positively different from any competitor because facility managers considered all cleaning services "identical."
The marketing of contract cleaning services had stagnated into using only a few methods & everyone was competing with price that further reduced the status of the service as well as the motivation of the owner & his staff. Add to this the worryingly low profit margin of the cleaning industry & it painted a bleak picture.
One could help to create a whole new approach for contract cleaning services, one that would not only offer good success ratio in finding new customers but also increase the value of the service in the eyes of clients to a degree so that higher-priced quotes could be won. It was very difficult task & people found out that the traditional marketing techniques had simply lost their effect in selling cleaning services. With those techniques, the only way of competing was by price that was just the thing the assignment aimed to achieve freedom. So, people had to begin from the very beginning. They surveyed the views of facility managers several times with various surveys. They took in the practices & issues of contract cleaning, listening to the views of cleaning professionals.
They tested, tried, tested again, tried again & finally achieved something they could start piloting with cleaning companies. It became a massive undertaking with more than 50 cleaning companies participating in everyday marketing work.
But the good news is: People won't have to work or wait five years to reap the benefits of this massive cleaning service-marketing project. It's there for them now.
The only truly workable cleaning service client-acquisition system is now available to them. The results of this piloted, tested & proven cleaning service marketing system have been compiled into one work.
We call it the Cleaning Service Client-Acquisition System & it is arguably the world's most reliable hands-on system for obtaining better-paying & more appreciative contract cleaning customers.
Full back up & support to your cleaning company's marketing efforts so you can reach your goals.
The Cleaning Service Client-Acquisition System includes all the hard-won knowledge and each of the invaluable successful actions that have been found to work consistently in the hands of any cleaning professional.
The real difference is in that they can, want & will support these systems in their use. People know that they work, people also know how they work & they know how to help one to start & maintain a successful, inexpensive marketing & sales activity that produces a constant flow of new, better-paying contract cleaning customers.
No one can really give him a one-sided guarantee that he would get a constant flow of clients. It isn't possible for anyone else to be responsible for his cleaning company & its future in such a way.
But the next best thing is to have expert backup by someone who has personally used the system & helped dozens of cleaning companies implement & maintain high-success-ratio prospecting & presentation activities.
It has to be an activity within his company, well established into the regular weekly / monthly routines. It has to be practical. And it certainly has to be comfortable to use for it to ever reach that state of permanence & to reach that, he needs to know there's backup available in form of advice, consulting & training services.
The future of cleaning service marketing.
The Cleaning Service Client-Acquisition System will inevitably change the nature of the commercial cleaning industry in that it will instill a whole new level of demand for quality in facility managers.
Which is a good thing, as it will allow him to increase his profits & receive more appreciation for his hard work. He needs to keep abreast with the development. For which reason people don't take a look at a present of their cleaning service client- acquisition system to see if it could provide them with the solutions they've been looking for.
